Our feasibility studies give you the information needed to know your
priorities and goals are inspiring and fundable.
It is your shortcut to fundraising success.
Campaign Planning Study Objectives
- Assess organizational dynamics and challenges
- Assess strategic priorities and scope of campaign
- Assess anticipated importance and scale of campaign
- Identify campaign leadership and volunteers
- Identify potential campaign donors
Question / Reporting Example:
QUESTION 1.4:
The organization's leadership has proposed a set of ambitious plans for the future. After learning about its strategic plans, do you approve of the direction that the leadership is taking the organization?
YES 100%
Priority Ranking Example:
More Favorable vs. Less Favorable rankings
Study participants were asked to rank all five (5) priorities. The two highest ranked priorities were given a "more favorable" rating, and the two lowest ranked priorities were given a "less favorable" rating.
$10,000,000 Campaign Gift Meter:
Gift Breakout to Achieve $10M
Study participants were asked to categorize their potential gift into one of four categories: Extraordinary, Leadership, Major or Public.
click to enlarge
Allocation of Self-Identified Campaign Gift Commitments:
QUESTION 5.4:
Under optimum conditions, where would you place yourself on the scale of needed gifts, considering that any commitment could be pledged over a five year period?
Leadership Gift: 12%
Major Gift: 44%
Extraordinary Gift: 12%
Public Gift: 26%
Key Findings:
Finding #1
Inclination Participants had a high inclination to give to the campaign. The following potential gifts were identified:
Two Extraordinary gifts ($5,000,000-10,000,000)
Five Leadership gifts ($100,000-1,000,000)
Nine Major gifts ($10,000 -$100,000)
Nine Public gifts ($1,000 -10,000)
Finding #2
Bannack estimates the potential span of total gifts anticipated during a 5-year pledge period would be;
$10,609,000 (low)
$18,213,750 (median)
$25,817,500 (high)